Founded in 2010, Xi’an JOHERE Animation Technology Co., Ltd. is a comprehensive digital art institution integrating game development, animation art outsourcing, and talent training. In 2015, it joined the Shaanxi animation industry platform and worked with the platform to create an urban IP creative center It also provides a training base for animation talents to provide a broader entrepreneurial space for people with lofty ideals who love animation and games, train professionals for the animation and game industry, and strive to build a complete ecosystem, aiming to build the entrepreneurship and talent incubation of western animation games platform. In 2016, the company established an IP original research and development team, based on the Shaanxi History Museum cultural relics famille rose figurines as the prototype, fusion of Tang culture and the second dimension of animation, through Chinese ink and wash style to create a national animation IP image "Tang Niu" with traditional cultural connotations At present, Tang Niu has considerable influence in the cultural and creative fields of Xi'an and even the whole country, and has become the most influential original ethnic animation in Shaanxi. In 2018, "Tang Niu", as the only invited animation character, participated in the city theme activity "Spring is full of China·Drunk Xi'an" organized by the Xi'an Municipal Party Committee and Municipal Government and Qujiang Administrative Committee, and appeared on Qujiang Tourism as the image endorsement of the prosperous Tang Dynasty resort. Tang Niu's "I speak for Xi'an" was praised by then Secretary Wang Yongkang. In 2020, Qiao Qiao's historical popular science comic "Tang Niu's Arrival" held a new book launch ceremony in the live broadcast room of the popular host Wei Ya. The sales volume reached 24,000 copies, setting a new sales record for domestic animation.