Introduction
Guizhou Jinsha Tribute Tea Co., Ltd. Located in Jinsha County, northwest of Bijie City. It is a key investment promotion project of the People's Government of Jinsha County. The company was established in August 2012 with a registered capital of 180 million yuan.The company is a provincial-level key agricultural industrialization leading enterprise and a provincial-level poverty alleviation leading enterprise integrating tea planting, processing, trade, scientific research, leisure and sightseeing, and ecological tea tourism.
1. The company's original tea plantation was about 2.668 square kilometers at an adult age. Since 2016, it has vigorously developed the tea planting area. At present, the company has 54.67 square kilometers of tea planting bases in eight townships including Lantou Town and Mukong Town in Jinsha County. The cumulative total investment is 450 million yuan. It is estimated that about 20 square kilometers of mature tea gardens can be put into production in 2021.
The forest coverage rate of Jinsha County, named "Hometown of Chinese Tribute Tea", reached 49.3%. The tea base of Jinsha Tribute Tea has the geographic characteristics of "high altitude, low latitude, cloudy fog, and less pests"; most tea gardens are planted in mountain forests The ecological environment of "tea in the forest and tea in the forest" has penetrated into the ridges between the mountains and forests, and since ancient times, "Jinsha Gong Tea" has a geographical advantage that other tea-producing regions cannot match.
2. Establish a tea garden management cooperation system and develop modern agriculture
The company centralizes the scattered land of farmers through land transfer contracts, allowing the original land contractors to obtain fixed income. The company unified the planning of tea planting bases, and then through the "company + village cooperatives + rebate operators + industrial farmers" model, the management and protection of the tea garden base and the work of picking tea greens were returned to the new farmers' contractors.
3. Create corporate advantages and build a clean tea raw material base
Establish a strict quality control system and output supply capacity. While doing ISO9001 quality management system certification and organic product certification, establish a practical company quality control system.
In the production and processing of tea, the company uses the advanced tea processing equipment manufacturing technology of its subsidiary Guizhou Jinsanye Machinery Manufacturing Co., Ltd. to invest in automatic tea processing production lines, from the input of green tea to the production of dried tea in a semi-closed production workshop. To ensure that the tea does not fall to the ground, it effectively guarantees zero pollution in the production process of Jinsha Gong tea.
4. Start the brand road
While positioning the clean tea raw material base, the company will build its own consumer brand. Utilizing the high-quality texture of Guizhou tea, the company's large-scale cost advantage, efficient tea production equipment and tea processing technology, the "Jinsha Gong Tea" is truly made into a clean and cheap tea!
Use new media advertising channels to promote "Jinsha Gongcha" brand elements of "clean tea" focusing on quality. Through e-commerce platforms and regional agents, "Jinsha Gongcha" will go out of Jinsha, out of Guizhou, and enter the reception of enterprises and institutions across the country. room.
5. Promote industrial integration
Based on the tea garden base, seek a strong alliance in the tea industry chain. In the management and protection of tea gardens, it is the foundation of the company to establish a good cooperation mechanism with farmers, implement a strict quality control system, and build a high-quality tea base. The company will continue to use the advantages of the tea plantation base to find cooperation in the tea industry chain in refined tea processing, tea deep processing and extraction, matcha and other projects, and seek cooperation in the tea industry chain to make Jinsha Gong tea bigger and stronger.
Promote the integrated development of primary, secondary and tertiary industries in an orderly manner, utilize ecological tea garden resources, and gradually develop the beautiful rural tourism industry.
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