Shanxi Tianzhirun Jujube Co., Ltd. was founded in January 2010, which is one of the national leading enterprises in agricultural industrialization focusing on red jujube planting, product research and development, functional food development, deep processing and marketing. The company is located at South Street, Yangcheng Town, Ruicheng county, with a registered capital of 110 million yuan and a total asset of 400 million yuan. It covers an area of more than 210 mu (equals to an area of 140,000 square meters) and has its own national jujube planting standardized model area with planting base around 30,000 mu (equals to 200,000,000 square meters). It also has been certified by Tuntunzao national geographical indication.