内蒙古小尾羊集团成立于2001年，现有牧业养殖、食品加工、餐饮连锁、市场销售、供应链金融一体化产业集群。是中国首家肉羊全产链经营企业，也是国家农业产业化重点龙头企业。养殖牧场分布在内蒙古大草原和澳大利亚，产品辐射全国及阿联酋、日本、澳大利亚、英国、美国、意大利等海外。业务横跨种植业、养殖业、食品加工业、餐饮服务业，实现了一、二、三产业的有机融合，累计带动就业100多万人，精准扶贫效益超过10亿元，创造了巨大的商业价值与社会价值。 十多年的砥砺前行，小尾羊得到了广大消费者的认可和社会大众的赞誉。先后荣获“全国五一劳动奖状”“全国主食加工业示范企业”“国家肉羊标准化示范场” “中国农业领袖品牌” “内蒙古自治区主席质量奖”等上百项荣誉。 领袖风采 ? ? ? ?小尾羊集团领航人余佳荣先生出生于无锡，江南的钟山秀水哺育了他商人的智慧；下海后创业于包头，塞北的蓝天绿地给予了他大草原般的情怀。从一家火锅店起步，整合内蒙古畜牧业资源，打造科技养殖、精细加工、市场销售的全产业链业务体系，成为中国农业产业化龙头企业。他本人先后荣获全国五一劳动奖章、中国餐饮突出贡献奖、中国牛羊产业风云人物奖等数十项荣誉，是内蒙古自治区第十一届、十二届人大代表，得到了社会的高度认可。 值此中国振兴乡村经济的新时代，余佳荣先生又站在了新的事业起点，立志要成为建设美丽乡村和推动牧业发展的探索者、实践者、开拓者。 品牌故事 小尾羊秉承“绿色生产、绿色加工、绿色消费”的品牌理念，十多年来专心、专注，不遗余力地打造羊肉美食品牌，形成了高中低档全品相的羊肉产品开发，拓展了蒙式火锅涮、欢乐牧场自助餐厅、体验式蒙古大营、温都戈（冰水煮羊肉）、好久不见时光主题餐厅、吉骨小馆、潮羊群众等餐饮品牌，带动了内蒙古羊肉美食品集群发展，小尾羊品牌价值超过150亿，“到内蒙吃羊肉”成为国内外消费者的共识。 2018年，小尾羊品牌进行了全新升级，“立足大农业、聚焦畜牧业、整合羊产业”的初心不变，进一步通过业务产业化、市场国际化、资源全球化的运营策略，致力于构建小尾羊生态圈，让客户、合作伙伴、员工、企业等共享品牌价值，向成为全球化的农牧业生态企业奋进！

I. Group Development

Established in 2001, Inner Mongolia Little Lamb Stock Raising S&T Co., Ltd.is a collection of operations covering sheep stud breeding, animal husbandry, food processing, restaurant franchise, refrigerated logistics, supply-chain finance, agricultural and animal husbandry big data, agricultural forage technology, and eco-tourism. As one of the most prominent enterprises that covers lamb meat full industry chain in its entirety, we have been awarded the “National Key Agricultural Industrialization Leading Enterprises”, and “National Leading Poverty Alleviation Enterprises” with aim to promote the development of China's ovine meat industry. We are committed in building a sustainable ovine supply chain ecosystem by segregated our operations to form three distinctive subsidiaries covering animal husbandry and stud breeding, food processing, and catering & sales. The sectors are represented by Inner Mongolia Little Lamb Animal Husbandry Development Co., Ltd, Inner Mongolia Little Lamb Foods Co., Ltd, and Inner Mongolia Little Lamb Catering Chain Co., Ltd respectively. To date, our "Company + Cooperative + farmers" poverty alleviation model have expanded and reached 2 million sheep, our comprehensive production capacity of ovine products reached 30,000 tons. Retail products are distributed and sold in well more than 8000 supermarkets nationwide, our global restaurant franchise exceeds 300 restaurants. We have created accumulative employment of more than 500,000 people, while our poverty alleviation programs provided over 1 billion yuan in benefits.

Our dedication over the past decades have been affirmed by numerous recognitions and awards including  The National May Day Labor Award, China's Well-Known Trademarks, The National Staple Food Processing Industry Demonstration Enterprises, Accredited Central Government Livestock Reserve, The National Meat Sheep Standardization Demonstration Base, National Credit Trustworthy Enterprise, China's Leading Agricultural Brand, National Key Agricultural Industrialization Leading Enterprises, National Leading Poverty Alleviation Enterprises, Inner Mongolia Autonomous Region Quality Assurance Award, China's Top 500 Most Valuable Brand Enterprises. Our brand is valued over $16.7 billion.

II. Introduction of Wellamb’s full industry chain

(1) Wellamb Animal Husbandry

Established in 2014, Inner Mongolia Little Lamb Animal Husbandry Development Co., Ltd is a collective operation of sheep stud, cross-breed breeding development, forage science and technology research, bio-fertilizers, and agricultural big-data into one modern animal husbandry enterprises. We positioned ourselves as "China's high-quality sheep stud suppliers" and began construction of vital stud farms and feedlots on the 42-45 degrees natural breeding pasture since 2006. Having invested 300 million yuan in Baotou City, Tongliao City, Chifeng City, Xilin Guole City, and Hetian region in Xinjiang and built six standardized meat sheep breeding farms, as well as 4 stud breeding research and development base certified through the National First Grade Good Agricultural Practice (GAP) certification. Utilizing regional advantages and international resources by promoting importation of good breeds and expansion of cross breeding has proven to create value throughout the industry chain. Our services are based upon our core technical advantages in "excellent breed, flock expansion, and rapid growth", such as embryonic transfer, artificial insemination, stud animal sales, and commercial flock sales. Our annual production output of 10,000 quality studs, 30,000 embryos, and 2 million commercial meat sheep of which benefits 10,000 farmer households and achieved an increase of their average household income by approximately 20,000 yuan per annum. We are proud to receive the National Leading Poverty Alleviation Enterprises award for our contribution.

In terms of stud breeding, we have introduced purebred Australian White Sheep and work in conjunction with domestic and foreign professional institutions such as the Chinese Academy of Agricultural Sciences, China Agricultural University, Inner Mongolia Agricultural University, HIGHVELD, and OVATEC. We had set up the China’s first "Ovine Industry Breeding Research Institute" with open pasture of 10,000 mu and a breeding production output of 2000 stud animals and 10,000 embryos in Damaoqi, Inner Mongolia. It is also Inner Mongolia and the country’s largest Australian White Sheep research and breeding facility. At the same time, we have joint force with HIGHVELD Stud in Australia and jointly established a "China-Australia sheep research and development center" and laid the foundation of our global outreach in stud breeding operations.

In the field of commercial flock and feedlot, we have introduced the model of "consolidated feedlot" in dense agricultural area, and "lease and grazing" mode of which is designed for areas with large open pasture. We have also introduced an industrialization operation mode of our "Company + Breeding Facility + Cooperative + farmers" and "Pasture + Herder Household + Company + Government” grass farm and pasture", so that a consortium with unified interests can be formed and alleviated a total of 50,000 farmers and herdsmen households out of poverty, and further achieve industrialization, standardization, commercial product  development, reduce production costs, increase economic value of livestock and household income.

Our core value in improving the ability of continuous innovation and efficiency of science and technology have contributed in vigorous development of stud breeding science and technology, forage science, and agricultural and animal husbandry big-data. Modernize traditional agricultural and animal husbandry industries and further integrate into one another to create a system of "smart pasture" through science and technology in order to fundamentally solve issues.

(2) Wellamb Foods

Inner Mongolia Little Lamb Foods Co., Ltd. was established in 2007 with a broad sector coverage including abattoir, condiment production facilities, refrigerated storage and logistics, and ovine biological products research and development as one consolidated modern food processing enterprise. Production, technology, and marketplace were brought together with technical cooperation between universities and our facilities in order to progress constant improvement in the conversion rate from ovine raw material to products while creating value added properties. We further progress and formed a largescale all-in-one ovine products-based processing and production facilities, with our own logistics and distribution, and consumer-facing market sales operation system. We are honored to be awarded by the Ministry of Agriculture as "National Staple Food Processing Industry Demonstration Enterprises."

At present, Wellamb Foods have two major food processing facilities in Baotou and Jiangsu, with an annual comprehensive production capacity of 30,000 tons. We have established 9 fully refrigerated logistics depots in Inner Mongolia, Beijing, Anhui, Jiangsu, Shanghai, and Hubei Provinces with capacity of 32,000 tons, covering a radius of 800 km within our fully refrigerated logistics network. Our product varieties span across 7 categories: frozen lamb carcasses and commercial cuts, fresh meat products, frozen food, condiments and seasonings, catering products, high-quality lamb gift hampers, and cooked meat products. We are certified with ISO9001:2015 quality management system certification and ISO22000:2005 food safety management system certification, with products distributed to over 8000 supermarkets nationwide.

Wellamb Qingshan food processing and logistics facility was purposely built and commenced operation in November 2007, an important mile-stone that the Wellamb Group has officially entered the food processing industry. 100 million yuan was invested into this 15000-meter square facility coving 55 acres of land. As well as an abattoir with annual capacity of 600,000 sheep, a condiments and seasoning production line with annual output of 1500 tons, and a 3000-ton capacity refrigerated warehouse. It is the largest and most advanced abattoir and food processing facility in the western part of Inner Mongolia Autonomous Region.

Wellamb Tumod-Right Banner Abattoir and Refrigerated Logistics Facility was put into operation in November 2013. This 100-million-yuan facility was designed and purposely built as the first dedicated fresh lamb production and processing facility in China. Equipped with advanced slaughtering and processing production line imported from Germany, high-quality sheep is selected and processed within sealed-off units into fresh halal certified produce. The facility is environmentally controlled as 100,000-class clean room, production processes are fine-tuned and standardized to 49 steps; disinfection protocol is enforced every step of the way over the entire production process from debone, division, selection, weighing, packaging, to the finished product into storage warehouse, is temperature controlled to below 10 degrees Celsius in order to limit microbial growth, preserve nutrients, and to ensure freshness of meat.

Wellamb Wuxi Processing & Distribution Research Facility was built to serve as our main production hub in Eastern China, covering lamb carcasses and commercial cuts, cooked produce, development of ovine biological products, and refrigerated warehouse in one giant 100-million-yuan production and research facility. Our Wellamb Foods R&D Center is jointly established with the National Key Laboratory of Food Science & Technology of Jiangnan University and National Engineering Technology Research Center for Functional Foods to conduct in-depth research and product development of ovine and its by-products. Manufacturing of cooked products of national tastes, processed foods, and biological products effectively accelerating the transformation and driving development of scientific research in the field of food processing and the biological products industry.

Market-oriented with our own brands, products, and sales channels, Wellamb Foods continue to meet consumer demand and expectations in "safe, nutritious, delicious, and quality assurance" to reiterate the fact that “Quality Assured Lamb is Wellamb”, promote and expand consumer awareness in lamb produce at national level.

(3) Wellamb Restaurant Franchise

Inner Mongolia Xiao Wei Yang Catering Chain Co. Ltd was established in September 2012 with focus in development and promotion of traditional cuisine, indigenous foods production, dining culture research, and global franchise establishments. We have been listed on the National Equity Exchange & Quotations (NEEQ:839808) since October 2016 and have a portfolio of over 300 restaurants and franchises in 11 countries, in the brands of Little Lamb, Happy Grassland, Happy Ranch, In Nostalgia We Meet, Jigu Gourmet, and Mongol Ger. Wellamb restaurant franchise is designed to be consumer demand-oriented while utilizing high-quality lamb products as our core competitive advantage. We constantly upgrade and enhance our brands through product innovation and service optimization to make sure every brand provides a wonderful and distinctive experience for food lovers to enjoy across the world.

Wellamb Restaurant Franchise serves tens of thousands of dinners from all over the world daily, our brands have been awarded as "China's Top 100 Restaurants" for many consecutive years, as well as "China's Top 10 Hot Pot Brand", "Five-Star Hot Pot Demonstration Enterprises", "Top 10 National Restaurant Franchise Enterprises" and dozens of other honors. In March 2012, our company’s very own "Hot Pot Enterprise Business Service Code of Conduct" was adapted by the Ministry of Commerce and issued as the first ever hot pot industry service standard in China.

Through strategy in industrialization of business operation optimization, market internationalization and utilization of global resources, Wellamb Group is on track to achieve output value of 10 billion yuan from our full industry chain within five years. Leading China's agriculture and animal husbandry industry towards fulfilment of our corporate vision of "Global eco-agricultural and animal husbandry enterprise".