BRANDGenuine, spontaneous, witty. Simply MIMI: a free-spirited, international woman, who loves iridescent pearls and vibrantly colored gemstones. Jewelry that naturally indulges every sinuous contour of the skin and reveals the luxury of being utterly yourself. MIMI dares gracefully. Her long and seductive necklaces, the oversized cocktail rings, the passion for earrings have become classics, while her passion for pendant earrings and fun charms is legendary. Her creations are iconic: the essence of the lines, the uniqueness of the pearls. CRAFTSMANSHIP MIMI belongs to the world of beauty, a world without boundaries. But it does have a place where the recovered gold and silver are melted, and gemstones and pearls rest in a safe until they can be transformed into stories and jewelry. Italy. Where art is part of life and gifted hands fashion exquisite treasures. We have chosen Italian creativity, skills, and artisanal craftsmanship. Everyday we strive to ensure that the time-honored traditions of Italian master goldsmiths continue to be the jewel in Italy’s crown. DESIGN With deep roots into the tradition, the continuous research anticipates and creates new trends. MIMI originates from a contemporary and current lifestyle. She feeds on fashion and trends, interpreting them with the most sophisticated ethical and sustainable materials and turning them into classic, wearable, multi-occasional jewels POSITIONING Cheerful Jewelry, easy to be worn on any occasion, be it official, glamorous or informal. A unique positioning of its kind, with a well-defined price between 200 and 800 Euro for a jewelry that stems from a contemporary lifestyle, fuelled by fashion and trends interpreted with perfectly unique pieces that can be easily worn in every occasion. From 500 to 5,000 Euro for iconic, timeless jewels. Jewelry with the finest and rarest pearls that MIMI reinterprets with the uniqueness and elegance of her own bold and iconic style.